Stina Anderson
Art Director
TMo.gif

T-Mobile

T-Mobile

CONTENT

Read the Signs… MLB.tv is back.
During a short window of time before the MLB season begins, T-Mobile offers MLB.tv to customers for free as long as they sign up to claim it. Our job was to announce that the offer was live. We did so by employing an “expert baseball symbologist” to interpret on-field signs made by MLB coaches to reveal what they’re actually saying: MLB.tv is back.

Screen Time is an ongoing series that allows fans to take a peek inside celebrities’ phones. Brothers Osborne, Nate Smith, Lainey Wilson, and Lily Rose had nothing to hide 👀.

 

BROADCAST

T-Mobile’s Project 10Million
10 million students, 20 free laptops, 1 kid who asked if he could keep it or if it was just “for Hollywood.”
We were tasked with creating a Magenta Moment during the 2023 MLB Home Run Derby, and we used that as an opportunity to extend/bring awareness to an important initiative.


ACTIVATION

SEC Mobile Tour - Hometown Yard Markers
Everywhere you play, from home to home field, T-Mobile has you covered with the largest 5G network in the game. So during SEC football season, we gave fans the ability to commemorate the distance from their front door to their favorite fifty yard line, with Hometown Yard Markers. All you had to do was put in your address and select your favorite team to take home a custom souvenir.