Kleenex

Kleenex asked for a new campaign that would remind people that they’re always there for you, giving you strength in moments of vulnerability. We pitched the line “For Whatever Happens Next” with the scenario of a mom wiping her own tears at school drop-off. And this is what happened next. 

ECD: Chris Walker, Alan Shen
CD: Rose Schuchat, Stacy Randolph
Senior Copy: Jonah Campbell