Stina Anderson
Art Director
Charlie.gif

Bose

Bose x Charlie Puth

one show short list | shorty award finalist | GOLD NATIONAL addy | SILVER NATIONAL addy | GOLD district addy | Silver district ADDY | GOLD la addy x2 | Silver LA ADDY x2

We led creative from concept to execution of the new brand partnership between Bose, the leader in sound, and TikTok’s favorite pitch-perfect pop-star, Charlie Puth. Constructed around the concept of “finding your sound,” we relayed Charlie’s journey from his first exposure to music, to Charlie, his newest album.

The visual direction of this project serendipitously paralleled the visual direction of Charlie’s new album artwork, and we were able to collaborate closely with his creative director to align the final product with the work that will be featured on his upcoming tour. 


Charlie’s TikTok post garnering 26.1M views.

 
 

Product video cutdowns used across social.

Bose’s website displayed Charlie front and center for the launch of their new products.